Virtual production offers real savings for studios of all sizes

The Metaverse story has generated a lot of buzz about virtual reality, but the Metaverse tools are not just for three-dimensional cyberspace. The technology that underpins the three-dimensional world and cultural discourse is also very useful in creating his two-dimensional content that we consume all the time, such as television and film.

It introduces virtual production, a technology that uses LED panels as backdrops on which videos and computer-generated images can be displayed. This display works as a set for movies and TV shows. Virtual production is the new green screen.

Virtual production is already widely used and seen by millions in productions such as: The Lion King, Ripple effectWhen Mandalorian. But while it’s being adopted by major players, it’s not just for the big studios, there are also companies working to spread the word.

“We’ve actually worked with a few advertising agencies and… let’s take a look at some of the spots you’ve done before. And we can analyze this and apply virtual production Let’s see if.” brandstar studios“And then we did a cost comparison analysis [for] About 6 different spots…5 out of 6 definitely saved me…like 30 to 40%. ”

less time

As anyone in production knows, moving a company takes time. We move a lot of people and a lot of equipment from one physical location to another. A single trip can take an entire day. With virtual production, all personnel and all equipment remain in place. It’s like the place is coming to them.

“You can go to the Amazon in one day, you can go to the desert, you can’t do it any other way,” says Gianetti.

This is no mere guess. It’s happening. Eric Geisler, Creative Director of To Who It May Concern, His friend Chris talks about how he used virtual production to achieve the literally impossible.“He did a Pepsi commercial. And they shot seven places in one day. , there was a parking lot and it came out.It was incredible to see.

Rob Legato is an award-winning FFX supervisor whose work you may have seen in movies such as: titanic, Avatar When jungle book, is incredibly bullish on virtual production. At the Microsoft Production Summit presented by NVIDIA
& Unreal Engine in Los Angeles, where he recently reported on filming with Ben Affleck and Matt Damon in 24 days. Productions that once cost him $100 million now cost him $25 million. ”

Less time for the entire movie means less time for certain actors. If you’re an indie film producer, you may have access to talent, but you can’t afford to pay for all the days you normally need. A day or two might be plenty for him, but with virtual production, you can finish the shoot in that amount of time. In addition to less company movement, it also has the advantage of being less likely to cause problems in a controlled environment.

sets are more sustainable

With virtual production, crews don’t have to build walls. Flats may not use a lot of wood, but still, if you build a lot of sets, it adds up. So in terms of waste, building sets on the computer is a big plus. In addition, generators are used on location for lighting and other purposes. Virtual production does not require a generator. Also, being able to go to the beach in no time or go to the mountains to get shots saves everyone traveling to support staff and eliminates the need for everything you need on set.

Another sustainability benefit of virtual production is reuse. Andrea Kott, president of BrandStar Studios, sees the benefits positively. elevator pitch, about the reality series they’re working on, said: So we’ve already made that investment, so season 2 will be more economical. And speaking of storage, you don’t have to store large sets. There are elements that you do, but there are digital assets that can be reused over and over again. ”

These preserved assets may include permanent sets such as courtrooms and police stations. That’s the power of libraries. You can keep your assets and settings and pull them out when you need them, which is also a real time saver.

Save post-production with in-camera effects

In the film industry, there’s a famous phrase: “fix it in post.” Now, with virtual production, it’s going in the opposite direction. The new idea is to “fix it while you’re preparing”. Since using virtual production requires serious planning, productions wishing to use it should plan for extended preparation time. But in the end, that plan saves post time. Good planning saves not only production time, but also money. As Kott puts it, “Saving money this way is about getting everyone involved upfront.”

Easier reshoots also reduce post-production costs. If you ever need to go back and get a pick-up shot, it’s done digitally so you can recreate the exact pick-up shot and scene. So even if your shot is in a ‘hard to reach’ spot at sunset, you can get back there and have the sun in the correct position. This kind of work is not even a fraction of the headaches of traditional production.

Small budget, big difference

When people think of visual effects, blockbusters, science fiction, and superheroes often immediately come to mind. They envision a $200 million movie. But while this technology certainly helps big-budget movies, it can actually do more for smaller productions.

From a large production standpoint, it’s about the same, and the budget doesn’t really change. Geisler said:

As production budget be cutvirtual production technology helps the industry create great shows and movies on budget.

https://www.forbes.com/sites/falonfatemi/2022/10/11/virtual-production-offers-real-savings-for-studios-of-all-sizes/ Virtual production offers real savings for studios of all sizes

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