The fate of Kanye West’s career is in the hands of his fans, PR expert says
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Kanye West’s latest controversial outburst includes wearing a shirt with ‘White Lives Matter’ printed on it, making several anti-Semitic remarks and spreading false information about George Floyd’s death That includes buying right-wing social media site Parler, said an expert on crisis communications and public relations forbes “It won’t be a career killer” for the rapper and fashion designer until his fans turn on him.
Kanye West attends the premiere of ‘The Greatest Lie Ever Sold’ on October 12, 2022. … [+]
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West is a group (media, managers, agents, publicists) of what Howard Bragman, CEO of Beverly Hills-based crisis communications firm La Brea Communications, called a “politically correct audience.” pissed off , stay away,” said Bragman Forbes.
Bragman said what makes West’s problems “somewhat manageable” is the support of his fans who have not yet abandoned him.
Eric Bernstein, president of Bernstein Crisis Management in suburban Denver, said West is now “in line” but that die-hard fans “couldn’t spend any more money with this guy.” To say the least, he said it wouldn’t. “As he knows it, his career is coming to an end.”
Instead, Bragman predicted that West would experience a “shadow ban.” For example, his music is played and people continue to buy it, but they are not invited to attend award shows, for example.
Many fans have yet to disown West from what they know about his previous behavior, experts say, citing West’s public battles with similar outbursts with bipolar disorder in the past. “People expect this from Kanye, so he has less influence,” Bernstein said.
Still, both Bragman and Bernstein agree that there could be real financial implications for his career if West continues, as Bragman puts it, “this downward spiral” for months. did.
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“The public forgives a lot from performers if they can continue to deliver the products that made them famous in the first place,” Bernstein said. . However [entertainers and athletes] We’re just in another stratosphere where if we can produce, if we can deliver, we’re allowed more in those industries. ”
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Bragman and Bernstein had different strategies on what West could do to win the favor again.Braggman reportedly When I faced backlash for making anti-Semitic comments in 2020, I worked with Nick Cannon to propose a three-pronged approach. I have to do something cathartic,” to indicate what you are learning or correcting (Canon visited Simon Wiesenthal Center and Museum of Tolerance). “And three, your actions must show that.” “I don’t think he feels he’s done anything wrong,” he said. Bernstein suggested that West “stay out of the public eye so people can move on” and only come back “when there’s something that grabs people’s attention”, like new songs. “But Kanye wouldn’t like that advice,” he said.
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West, who goes by the name Ye, and conservative commentator Candace Owens wore “White Lives Matter” shirts at the Yeezy fashion show in Paris earlier this month. Soon after, West was temporarily banned from Twitter and Instagram for making anti-Semitic posts on the platform. This included a statement that he intended to commit a “death scam 3” against Jews.A few days later, unaired footage leaked from West’s recent interview with Tucker Carlson, which included him making more anti-Semitic allegations. After wearing the ‘Matter’ shirt, Adidas said it was reviewing its relationship with his company, Yeezy. talked Opposed the “Jewish media” and falsely claimed that George Floyd was killed by Fentanyl and not by police officer Derek Chauvin who kneeled on his neck. Host NORE apologized Monday for broadcasting the conversation with West. On the same day, Parler announced that Owens’ husband, George Farmer, would buy her platform, the social media platform that runs her parent company, Parlement Technologies, West said.
References
Kanye West Acquires Right-Wing Social Media Platform Parler (Forbes)
Kanye’s troubles deepen: Former TMZ staff says star praised Hitler, talk show kills interview (Forbes)
Twitter Locks Kanye West’s Account After Post About Jews (Forbes)
Kanye West claims LVMH CEO Bernard Arnault ‘killed’ his ‘best friend’ (Forbes)
Kanye West wears ‘White Lives Matter’ shirt at Yeezy fashion show (Forbes)
https://www.forbes.com/sites/marisadellatto/2022/10/17/the-fate-of-kanye-wests-career-is-in-his-fans-hands-pr-professionals-say/ The fate of Kanye West’s career is in the hands of his fans, PR expert says
