TelevisaUnivision has acquired rights to the Latin American Music Awards (Latin AMA) from Dick Clark Productions. Rival Telemundo has held the broadcast rights since 2015, the year of the first show held in Los Angeles.
TelevisaUnivision says the acquisition will strengthen its position as “the home of Latin music” across linear TV, digital and audio. But the Latin AMA doesn’t get top billing on his Univision network. Instead, its parent company plans to air the 8th Popularity Awards show on sister network UNIMÁS in 2023.
“Live entertainment and music is a passion for our audience and we are thrilled to be producing and broadcasting one of the most important nights of music at every big event, including the Latin AMAs.” Ignacio Mayer Promoted to PresidentTelevisa Univision US Networks last week.
“Latin music has become mainstream all over the world. As our slate shows, we are at the heart of it with Premios Juventud, Premio Lo Nuestro and Latin GRAMMY®, each televised night and social It’s bringing strong viewership to media trends.”
According to the company, the inclusion of the Latin AMA is part of a strategy to beef up programming and reinforce the “commitment to providing entertainment for families” in what has long been a secondary network.
While holding the rights, Telemundo invested heavily in Latin AMAs, making the annual event more popular with top performers and crossover artists, including Tony Award-winning actresses and singers. Idina Menzel, Pitbull, Niki Jam When Incorporate virtual reality performanceAlthough the show was canceled in 2020 due to the pandemic, We are back in 2021 with a new venue in Miami. This year it was held in Las Vegas.
Telemundo may have lost the Latin AMA, but they won another music awards event.Earlier this year, we acquired the first-ever rights to People’s Choice Latin Music Awards Scheduled to be broadcast online in the spring of 2023.
https://www.forbes.com/sites/veronicavillafane/2022/09/18/televisaunivision-snags-rights-to-latin-american-music-awards-from-telemundo/ TelevisaUnivision Acquires Rights to Latin American Music Awards from Telemundo