‘Smile’ wins weekend with strong $22 million debut

This is a pleasant surprise.Paramount’s

smile grossed over $22 million at the domestic box office this weekend. That part shouldn’t come as a surprise, though, is that he made $8.2 million on Friday, hitting a 2.68x weekend multiplier (especially on Horror). As we mentioned yesterday, B-Cinemascore was all about the distorted nature of how horror movies vote among audiences on opening night. Audiences who think it’s too scary or unsettling tend to downgrade. Because no one votes down because the comedy is too funny.

Either way, this is another triumph for Paramount in what has been a year of miraculous revival, with Brian Collins and friends shining a light on theatrical glory. This is ironically after he replaced Jim Gianopulos, especially since his Viacom wanted to emphasize streaming. smile participate Scream, Jackass Forever, The Lost City, Sonic the Hedgehog When Top Gun: MaverickA credit to Paramount’s marketing for selling simple, pristine visuals. Top Gun: Maverick B) Fun gags of people standing dead and smiling murderously in full view of the camera at various sporting events.

parker fins smile (review) is the third consecutive non-franchise, original, adult (or R-rated), concept-driven studio programmer to gross over $20 million at the box office. Also, it’s his fifth time in six weekends (curse, Top Gun: Maverick Female-led programmers of this nature topped the weekend box office. Invitation ($7 million), Georgina Campbell’s savage ($10 million), Viola Davis queen ($19 million), Florence Pugh’s don’t worry darling ($19 million), now Sosie Bacon’s smile ($22 million). Maybe it wasn’t a good idea to throw two years’ worth of female-led theater into streaming her woodchipper.

The high-concept chiller concerns a young psychologist who is cursed by an evil that threatens to end her life after driving her crazy with terrifying images and an eerie smile. It’s a horror boom riff (The ring, darkwater, grudge), and the reviews (75% and 6.5/10 on Rotten Tomatoes) skew positive.i imagine halloween ends (October 14th) can be played as “fans only”. If so, halloween ends Starting at over $45 million (or nearly $35 million) doesn’t keep this new chiller from being a seasonal favorite and cracking at over $60 million.

There was a time when it was like a horror movie property Also when a stranger calls It managed to pull a $20 million launch up/down without breaking a sweat, not to mention something like the original horror heavyweights these days lights out, don’t breathe When happy death dayBut today, a new high-concept horror movie black phone Also smile Opens above/below $23 million. A sign of the times, but still a triumph. smile It was supposed to be a Paramount+ release before test screenings convinced Paramount to go to theaters. And now they’ve got all the wealth and cultural vigor associated with a successful theatrical release .

https://www.forbes.com/sites/scottmendelson/2022/10/02/movies-box-office-weekend-smile-nabs-22m/ ‘Smile’ wins weekend with strong $22 million debut

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