Shareef and Shaqir O’Neal launch boohooMAN Tall Edit

Just in time in New York fashion week, boohooMAN has something special for its companions. Introducing the boohooMAN x O’Neill Brothers Tall Edit. Coming soon specially curated by American basketball players Shaquille and Shareef O’Neal. Capturing each’s unique style and aesthetic, the 50-piece drop is the O’Neill brothers’ ode to brotherhood and unity. According to a press release sent to the ESSENCE team, the compilation was said to be inspired by grunge and Renaissance trends, with Tall up to his 2XL and Big up to his 5XL, featuring a range of on-trend menswear his style. cover Inner legs can be used up to 36 inches.

“This year, the team wanted to focus on the US market and the trends there, but also wanted to make sure it was consistent with the brothers’ personal aesthetics. Introduced a new shape [and] A longline silhouette that can be layered for a transitional look. We kept his palette neutral with a color pop of red to showcase the playful grunge/renaissance trend,” boohooMAN’s head of design Shane Chin said in an official statement. “We are thrilled to be working with both the O’Neill brothers and believe this collection is a versatile range that speaks to boohooMAN’s customers.”

When asked how the collaboration came about, Shareef admitted that he’s had the brand on his radar for quite some time, including when he partnered with his brothers on their first Tall edit in 2021. The main reason for boohooMAN is that they work with a lot of dope artists that I actually know personally. They did a collaboration with Quavo a few years ago.Everything he designed was something I would wear in my daily life.That’s when I knew they understood the culture.” “I was really moved when they decided to partner with Shaquille last year. They approached me to join this campaign.” When there was no way for me to say no.”

According to Shaqir, the boohooMAN team allowed the brothers to be “involved as much as possible” regarding the creative and design process, which he appreciated as a talent. Shaqir continues: Filming locations were also important to us. We had to make sure the collaboration represented us. ‘ While describing his personal style as ‘a mix of high fashion and streetwear’ inspired by his personality and culture, his brother equates it with a ‘very casual’ aesthetic. Through staples featured in the boohooMAN x O’Neal Brothers compilation, the upcoming launch perfectly captures the brothers’ blend of styles.

Although the piece had already been designed, Shareef told ESSENCE that the selection process and creative direction behind the shoot was largely informed by himself and his brother. “We met with the team multiple times to go over everything. We wanted to give you a rundown of what the gift would look like, from the costume to the set to the story, who received it, and even the details of his event at launch. ‘, he explained. “I have a lot of ideas and hopefully there will come a time in the future when I can actually sit down and do more designs!”

When asked about the importance of black male representation, Shaquille said that black men are not new to this and are loyal to it. We’ve been setting trends and styles for decades, but we know they’re not always recognized.Fashion is about art, culture, and experience, so in the fashion space We have an opportunity to share our vision, and it’s important that we leave our mark on the industry, stay here, and remain represented.”

Shareef adds:As a culture, I think everyone is at a point where society can’t hide from the influence we have on many things, especially fashion. [and] style. Before working with any brand, it’s always a priority to see how they represent black people in the projects they do.boohooMAN is one of those brands that I believe really works every time is. ”

The boohooMAN x O’Neal Brothers Tall compilation is now available at boohooMAN.com.