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New CEO Licht Attempts To Catch Fox, MSNBC

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New president Chris Licht is looking to switch the network’s schedule and ad revenue streams to compete as CNN falls behind competitors Fox News and MSNBC in ratings and faces declining revenue projections.

important facts

CNN announced Thursday the schedule leading up to the midterm elections, moving Jake Tapper to primetime at 9 p.m. Alisyn Camerota and Laura Coates will be on hand from 10pm to midnight. CNN TonightDon Lemon will host the 10:00 pm slot through October 7, then move on to the morning show.

In August, Fox News accounted for 9 of the top 10 cable news programs by all airtime.The Most Popular Cable News Show Was a Fox Show Fiveaired on weekdays at 5:00 p.m. and averaged 3.39 million viewers.

MSNBC had the fifth most watched cable news program of all time. Rachel Maddow Tonightwith an average viewership of 2.27 million.

most watched CNN shows, Anderson Cooper 360 was the 25th most watched cable news program of all time, averaging 950,000 viewers.

Fox in prime time in August averaged 2.34 million viewers, MSNBC averaged 1.29 million viewers and CNN averaged 733,000 viewers.

S&P Global Market Intelligence forecasts CNN’s 2022 earnings of $956.8 million, falling below $1 billion for the first time since 2016. new york times reported last month.

big number

$628.3 million. This was CNN’s projected net advertising revenue for 2020, compared to Fox’s $1.19 billion and MSNBC’s $676.8 million. Pew Research Institute.

Top 10 Primetime Programs on Cable News

In August 2022, according to Nielsen.

  1. Fox News, tucker carlson tonight (8pm), 3.31 million average viewers
  2. Fox News, Hanity (9 p.m.), 2.91 million average viewers
  3. MSNBC, The Rachel Maddow Show (9 p.m.), 2.72 million average viewers
  4. Fox News, Ingraham Angle (10pm), 2.48 million average viewers
  5. MSNBC, Last Words with Lawrence O’Donnell (10pm), 1.68 million average viewers
  6. MSNBC, MSNBC Prime(9:00 p.m.), 1.56 million average viewers
  7. MSNBC, alex wagner tonight (9 p.m.), 1.55 million average viewers
  8. MSNBC, All In With Chris Hayes (8pm) 1.44 million average viewers
  9. CNN, anderson cooper 360 (8 p.m.), 950,000 average viewers
  10. CNN, CNN Tonight(9pm) 726,000 average viewers

main background

Last year was the second most watched year in CNN history. But all three major cable news networks saw their ratings plummet in 2021 compared to 2020. This was after the ratings skyrocketed during the Trump administration, dubbed the Trump Bump. CNN said he reached his highest ratings in November 2020 in his 40 years. Earlier this year, CNN’s parent company, Warner Media, merged with Discovery to form Warner Bros. Discovery. Weeks after the merger was completed, CNN’s newly launched streaming service CNN+ shut down. Licht, who took over as president of CNN in May, has since made several high-profile changes to the cable news network.Brian Stelter, who hosted the long-running media segment authoritative source, announced in August that his show had been canceled and that he was leaving CNN. Chris Wallace, who left Fox earlier this year for CNN, announced a talk show this week that will air on both CNN and HBO Max. Chef Alison Lohmann, whose CNN+ cooking show also fell through, will debut on her CNN Her Airways this fall. At the first city hall, Licht told employees not to pay attention to ratings, and he brought in executive Chris Marlin to bring in new revenue streams for the company, like a new advertising deal with Microsoft. Times.

References

CNN 2021: Saying Goodbye to Trump Bumps, More Top Anchors Fired, Ratings Highlights & More (Forbes)

A CNN insider set a new Chris Licht era record on the network (Forbes)

Chris Wallace leaves Fox News for the first time in 18 years to join CNN+ (Forbes)

CNN+ shuts down after just one month of service launch (Forbes)

https://www.forbes.com/sites/marisadellatto/2022/09/23/cnns-schedule-shakeup-new-ceo-lichts-attempt-to-try-and-catch-fox-msnbc/ New CEO Licht Attempts To Catch Fox, MSNBC

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