The legendary R&B diva has tapped into that energy ever since fans dubbed Monica “Gunica.”The alter ego made a memorable appearance in the latest installment of his streetwear brand Joe Freshgood new balance A campaign named Performance Art. From middle finger throws to posture-correcting over-the-shoulder shots, Goonica balances edgy touches with playful collections.
The next batch is the fourth in the JFG and New Balance collaboration. Last month, designer Joe Robinson gave us three previews of his. Fresh A collection of pastel apparel unveiled earlier this month is followed by sneakers in soft shades of olive, rose and light blue. Monica surprises Instagram Wearing a color-blocking outfit featuring an oversized coat and matching pants, she was styled with light blue runners and a classic olive velor tracksuit. Alongside the singer, the campaign featured media personality Scotty Beam. , also used by actresses storm lead and artist Jaden Smith. The Performance Art Collection offers a wide range of must-haves, from everyday graphic tees to fly him pants, skirts and jackets.
Robinson’s hometown played a special role in this release. The Chicago native has drawn a few pieces from his collection with a philanthropic twist ahead of the full launch. Donated art supplies to schools in the city.
Pastel colors are closely tied to the spring color palette, but JFG’s warm tones fit perfectly into the fall line-up. The colorful yet subdued design has become a tradition of streetwear and sportswear brands. Previous drops from collaborators include two-tone pink, sage, and gray sneakers for “Inside Voices,” campfire-appropriate brown, blue, and green releases under “Outside Clothing,” and an all-red runner. Contains parts of the “No Emotions Are Emotions” collection. This groundbreaking partnership is supported by New Balance’s All Black creative and production team, The Black Soles. Fresh It looks like a pair of sneakers. In a statement, Robinson said, “In part, clothing is such a big part of our culture that it has influenced the streets and runways.” We’ve worked hard to keep it spotless and clean.This time we invite color.A lingering positivity and hope.”
The full collection will be released later this month on October 21st. Sneakerheads await the rush of exclusive capsules, so in the meantime, kudos to Monica.
https://www.essence.com/fashion/monica-poses-in-pastel-for-latest-joe-freshgoods-x-new-balance-campaign/ Monica poses in pastel colors for the latest Joe Fresh goods X New Balance campaign