Long-range cash register forecast: Operation Guy Ritchie’s “Luck”: Ruse De Guerre

This week’s report focuses on how Guy Ritchie’s latest film tracks the ensemble a few weeks before its March 18 release in domestic theaters.

Focus Features’ release is also scheduled for the same weekend Meeting and Lionsgate’s Indomitable boybut at present we make no predictions for either.

Current forecast ranges for broad issues through mid-March are available in the chart below.

Operation Fortune: Ruse De Guerre
STXfilms
March 18th

FOR:

• In recent years, the Guy Ritchie fan base has proven to be a relatively successful series Gentlemen and The wrath of manboth of which have largely returned to the director’s genre roots.

  The first was $ 10.65 million in January 2020, before surpassing $ 36.5 million in the state, even as the pandemic cut the back end of its cycle. The wrath of manAt the same time, in May last year it did the same, dividing $ 8.3 million by $ 27.5 million, just at a time when major theaters were reopening and vaccines were becoming widespread.

• Men’s thrillers were a workhorse in an era of pandemic recovery for theater owners. The senior part of this demographic group will be the focus here, and an additional comedic aspect should help it appeal to fans Gentlemen.

• Although marketing has yet to succeed, its trailer release and early tracking are encouraging. Lack of direct competition other than opening two weeks later Batmanshould also contribute to what is expected to be a theatrically exclusive show.

cons:

• The aforementioned proximity to Batman should not be discounted completely, as this film will still be strong in its third frame, if the reception and word of mouth will give. The lost city also opens in a week, which can moderately cut the target audience here.

• As a rather niche genre project from Ritchie and another modest budget that has to fit, expectations need to be moderated and focused outside of the weekend performance.

Distant forecast of cash fees and calendar for 2022
(as of 18.02.22)

All of the above figures represent the best and worst options of how each relevant film is currently tracked based on existing market conditions and projected model fluctuations before release. These are not final predictions.

Clear revelations in the weekend and internal general forecasts are available exclusively to Boxoffice PRO customers. For more information on forecasts, prices and availability, please contact us.