Kanye West breaks up with Gap after two years amid creative challenges

Apparently, Ye has had enough.

APs report A letter was sent to Gap on his behalf, calling for an end to the partnership between the retailer and Yeezy’s company.

Ye’s letter outlines Gap’s failure to meet certain contractual obligations, particularly its promise to distribute merchandise to Gap store locations and create dedicated YZY Gap stores.

Nicholas Grabante, an attorney at West’s Cadwallader, Wickersham & Taft, said in a statement to the AP that “Gap had no choice but to terminate the collaboration agreement with Ye due to Gap’s material breach.” says. “You have diligently tried to resolve these issues, either directly with Gap or through his attorneys. He has gotten nowhere.

Gravante added that the retailer’s failure to comply with the terms of the contract cost the mogul a lot of money. According to Grevante, West’s next move is to open his own chain of Yeezy retail stores.

GlobalData managing director Neil Saunders wrote in a note that the split was “not completely unexpected” and would not hurt Gap’s earnings financially.

“Gap is a cautious company, an older brand that typically eschews bold moves. By contrast, Kanye is a radical innovator who loves to shake things up,” Sanders wrote. could have been injected with, but the incompatibility of the two visions meant frustration was inevitable.In some ways, Kanye was too extreme for Gap. ”

The partnership was announced in June 2020. According to initial reports, Gap should have sold his 40% of his Yeezy Gap products at the flagship store.it’s not happening According to The Wall Street Journal.

West has taken to social media to voice his frustrations with the brand. “You really have to give me the position to be you and let me do what I think or else I have to think somewhere else,” he said. . now deleted posts on instagram.