Hailey Bieber Rhode’s skincare line, which launched exactly a week ago, is already in hot water! The haute couture brand, which operates under the same name, filed a lawsuit against the skincare brand on Tuesday.
The clothing brand “RHODE” was founded by two college students, Purna Hattau and Phoebe Vickers, in 2013. Nine years later the brand has achieved tremendous success in the industry with big names including Beyoncé, Rihanna and Tracy Ellis Ross. wear things from their line.
After launching Bieber’s skincare line, Vickers and Hutt said they had already seen “confusion in the market” with brands of the same name. According to the founders, when people go to label a clothing brand on Instagram, they mark Bieber’s skincare account, which is detrimental to their business.
According to PEOPLEin the lawsuit, both claim that Instagram originally promised that the username “rhode” would be given to them for use on the platform as it “sleeps”.
“After we were initially promised this, Instagram decided to allow Ms. Bieber to use it, even if it didn’t have messages until June 8, 2022,” they claim.
The Instagram @rhode, Bieber’s skincare account and middle name, has garnered more than 400,000 subscribers and is currently being verified. Model husband Justin Bieber also promoted the line to his 243 million followers. @shoprhode, which is the pen of the clothing line, has 193,000 subscribers and is untested.
In the lawsuit Khatov says:
“We are really worried about the future. We have been shedding blood, sweat and tears in this brand for years … I am disappointed that the enterprising woman we have been a fan of for a long time is trying to stifle what we have built ”.
The co-owners also claim that four years ago the model approached them with a request to purchase the rights to the name, and they made an offer. Their attorney, Lisa T. Simpson, issued a statement to the press about the lawsuit, acknowledging that they understand why Bieber chose Rod’s name, saying:
“We certainly understand that Haley wants to use her middle name for her brand, but the law is clear: you can’t create such confusion just because you want to use your name.”
Earlier today, someone who works with Hailey’s skincare brand said TMZ:
“She owns a leather care brand, and another Rod owns a clothing brand.”
In a statement circulated on their official Instagram, Shoprad said:
“We are confident of the outcome of the lawsuit, but we hope Haley will now understand the damage she never wanted to do and change the brand of her skincare line. Thank you all for appreciating our vision and supporting us. ”
Hailey Bieber is on trial for trademark infringement due to Rod’s skin care
Source link Hailey Bieber is on trial for trademark infringement due to Rod’s skin care